BeautyPro was founded in Brighton in 2010, disrupted the professional beauty industry with an innovative and unique portable hot towel steamer. Strived to continue innovating and fill a gap in the market for an easy to use face mask - the sheet mask. Sustainability is important to BeautyPro. In June 2019, they implemented a sustainability plan. They passionate about doing steps for protecting the planet and being as environmentally friendly as they possibly can. All of their products are plastic free, water free, ethically made and cruelty free. They also partnered with Ecologi to plant 1 tree per order, in a bid to help combat deforestation and reduce their carbon footprint.